The Informed Consent (IC) procedure is considered as a legal construct, a product of liberal economics. As such, IC is a tool for shifting responsibility for the choice of intervention from the seller of health care services to the consumer and is a binding contract to avoid legal liability and all sorts of losses on both sides. The set of problems surrounding the IC can be explained by the significant difference between an experimental procedure (for which it was originally created) and everyday clinical practice. The application of the IC law has no mechanisms for its individual application because it fails to take into account the psychology of decision-making.