Distance retail sale of medicines is a mechanism that makes pharmaceutical care more accessible. The objective of the study is to analyze the legal and ethical framework surrounding online retail sales of medicines. The subject of the study is the regulation of ethical standards for consulting in online retail sale of medicines. The study methodology involved first identifying the conditions for remote drug sales and then determining the requirements for this trade method. The research materials included regulatory documents and scientific publications focused on the remote retail sale of medicines. The methods of content analysis, comparison and generalization were used. During the study it has been found out that the current legal frameworks govern how pharmacists comply with ethical standards, specifically addressing the remote sale of medicines. It has been established that, regardless of the method of ordering, information about medicines is provided to customers by a qualified employee of a pharmacy on a professional basis.