In modern healthcare, high quality of medical care is one of the key components of successful treatment and improved patient satisfaction. The quality of dental services is not just about accuracy of technical services and professionalism of doctors; it is also associated with maintaining ethical standards and principles that build trust and respect with patients. Ethical aspects in healthcare are essential for guiding the professional conduct of medical professionals proving that they should be involved in the educational process. Future dentists learn about standards of care at departments of public health and healthcare through a complex approach consisting of acquisition of technical and clinical knowledge, and building ethical awareness. This approach shapes a competent specialist who is able to make better decisions in complex and ambiguous situations, addressing patient interests and social values. In this regard, the purpose of this article is to explore the role of ethics in teaching quality standards in dental care, to identify the main challenges and whether it is possible to integrate ethical principles into education. The research objectives include analysis of theoretical foundations of ethics and quality in dentistry, identification of methodological approaches to teaching ethical aspects, as well as discussion of practical recommendations on effective formation of professional competencies among students. The topic is relevant because of increased demands on medical care quality, protection of patients’ rights, and need in specialists who can deliver high-quality and ethically responsible dental care. The aim of the article is to ensure development of pedagogical practices at departments of public health and healthcare and to form the basis for further research in the field of ethical education of medical personnel.